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Augmenting the Marketing Competencies Can Help Pave the trail to Senior Management Roles

 Augmenting the Marketing Competencies Can Help Pave the trail to Senior Management Roles

Climbing the success ladder and standing atop the management hierarchy is every professional's dream. If you're too a working professional, don't you aspire to be one of the senior management one day? Don't you would like to get on the opposite side of the table - commanding, leading from the highest , and setting an example for several to follow? it isn't easy definitely; getting there requires immaculate efforts, and in fact , the requisite skills.


One among such most significant skills is marketing. doesn't sound quite common when it involves senior management roles, right? But yes, it is a skill that's highly valued by employers today across organisations. It is, in fact, one among the pivotal competencies of a robust senior manager. We, sometimes TSW, will assist you explore why and the way marketing skills form an inevitable trait for senior management roles, during this article below.


Marketing Skills Form the Core of the Senior Management's Responsibilities


If you thought that marketing may be a task restricted to the creative marketing department of your organisation, it is time to rethink. Competition within the corporate world has brought marketing competencies right to the lap of each employee therein. And, once you begin performing on augmenting them, you'd soon start treading the trail of success.


This is because managers must skills to market their specific product/idea within the market amid cut-throat competition. For this, they have to shine a number of the essential marketing competencies such as:


Effective communication

Communication is that the lifeblood of a team lead/manager. That's public knowledge . But it shouldn't just be restricted to interpersonal or in-house communication. Marketing may be a sort of professional communication that happens between organisations (B2B), also like potential and existing customers (B2C). If you exactly skills to plug your service idea outside the four walls of your enterprise, you would be doing immense good to the latter also on yourself.


Out-of-the-box approaches

What's the foremost impactful quality of a senior manager? Their ability to plan of the box for the most trivial or critical issues at hand; to supply creative solutions when needed. Marketing skills require you to develop analytical thinking towards project goals and requirements and present innovative ways to realize them, both to your team also as your customers.


Keeping pace with technology

Technological changes have seeped into every phase of labor functions today. you'll be a part of any domain in your organisation, be it IT, marketing, finance, HR, or the other , you are doing got to adapt yourself to fast-paced changes right along so on surpass the competition.


Moreover, you would like to stay an eye fixed open for cues right along . as an example , keep a check if the normal means of advertising the project idea are failing to achieve desired results? See if digital marketing is that the new trend within the market which will convey your message more effectively? find out and work on your marketing strategies in accordance with changing technologies.


Efficient collaboration

Marketing competencies also involve effective coordination with other departments of the organisation as you're employed on your product. this might require you to take a seat with the planning team to organize your product design/logo for promotion, or spending time with the research team to analyse consumer survey data.


Since all of those activities form a neighborhood of selling , it is a good idea to possess a working knowledge of of these essential skills so on qualify for senior management roles.


How Can Executive Education Help?


Marketing is that the backbone of any company today. Your product literally has no value until it's promoted effectively within the market. And this is often exactly why each department must possess marketing skills to remain in and beat the competition.


To help the ambitious professionals of the 21st-century sharpen their marketing skills and make their thanks to the senior management roles, the distinguished IIM Kozhikode has introduced its Executive Post Graduate Certificate in Marketing Management (EPGCMM) programme. The one-year Interactive Learning course is aimed toward providing specialised marketing management training to executives, helping them grow into senior management positions in their respective organisations. the chief Post Graduate Certificate in Marketing Management (EPGCMM) programme are often attended in any of the days TSW centres across India, and therefore the sessions are delivered live via a technology platform by none other but the senior faculty from IIM Kozhikode. So come and join the EPGCMM programme to reinforce your marketing skills and rise because the best within the field.

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